HIRING ENDORSERS CHECKLIST
The following checklist contains a number of issues to consider in negotiating with potential spokespersons.
1. Products/Product Categories to be Advertised:
____________________________________________________________
____________________________________________________________
2. Services/Advertising Materials: The services and advertising materials that are included in the guaranteed fee to be paid to performer during the specified Term.
a. Personal Appearances:
Number of service day(s) for personal appearance(s):
____ day(s) per month
____ day(s) per Term
Number of hours of service for each personal appearance day:
____ hours per day
____ travel included
____ travel extra
Event(s):
____ Media appearances (e.g., television interviews)
____ Social media (e.g., posts on Twitter, Facebook, Instagram)
____ Sales meetings
____ Annual meetings
____ Trade shows
____ Public events
____ Availability at
____ lunch
____ dinner
____ cocktail party
____ Presentation at
____ lunch
____ dinner
____ cocktail party
____ Other (specify) _________________________
b. Television Commercials:
Number of shoot day(s):
____ day(s) per Term
Number of hours of service for each shoot day:
____ hours per day
____ travel included
____ travel extra
Number/length(s) of television commercial(s) to be produced:
____ unlimited number of commercials of any length
____ 60 second commercial(s) per Term (with lifts/versions thereof)
____ 30 second commercial(s) per Term (with lifts/versions thereof)
____ 15 second commercial(s) per Term (with lifts/versions thereof)
____ other (specify) ________________________
Number of rehearsal/wardrobe day(s):
____ day(s) per shoot day
Number of hours for each rehearsal/wardrobe day:
____ hours per rehearsal/wardrobe day
c. Infomercials:
Number of shoot day(s):
____ day(s) per Term
Number of hours of service for each shoot day:
____ hours per day
____ travel included
____ travel extra
Number/length(s) of infomercial(s) to be produced:
____ 60 minute infomercial(s) per Term (with lifts/versions thereof)
____ 30 minute infomercial(s) per Term (with lifts/versions thereof)
____ 15 minute infomercial(s) per Term (with lifts/versions thereof)
____ other (specify) _________________________
Number of rehearsal/wardrobe day(s):
____ day(s) per shoot day
Number of hours for each rehearsal/wardrobe day:
____ hours per rehearsal/wardrobe day
d. Radio Commercials:
Number of recording session(s):
____ day(s) per Term
Number of hours of service for each recording session:
____ hours per day
____ travel included
____ travel extra
Number/length(s) of radio commercial(s) to be produced:
____ unlimited number of commercials of any length
____ 60 second commercial(s) per Term (with lifts/versions thereof)
____ 30 second commercial(s) per Term (with lifts/versions thereof)
____ 15 second commercial(s) per Term (with lifts/versions thereof)
____ other (specify) _________________________
Number of rehearsal day(s):
____ day(s) per recording session
Number of hours for each rehearsal day:
____ hours per day
e. Still Photographs:
Number of still photography session(s) to produce advertising and promotional materials:
____ session(s) per Term
Number of hours of service for each still photography session:
____ hours per day
____ travel included
____ travel extra
Materials to be produced:
____ Magazine ____ Newspaper
____ Outdoor ____ Transit
____ Packaging Materials ____ P.O.P.
____ Trade ____ Posters
____ Hang Tags ____ Riser Cards
____ Package Inserts ____ Direct Mail
____ Dealer Manuals ____ Photoboards
____ Electronic Materials ____ Coupons
____ Web Pages ____ Annual Reports
____ Instruction Booklets ____ Company reports
____ Other (specify) _________________________
Number of wardrobe days(s):
____ day(s) per session
Number of hours for each wardrobe day:
____ hours per day
f. Additional Materials:
Number of service day(s):
____ days(s) per Term
Number of hours of service for each service day:
____ hours per day
____ travel included
____ travel extra
Description of services to be provided:
__________________________________________________
Materials to be produced (e.g., training films, sales videos, wireless phone greetings, television programs, internet programs, video games, etc.):
__________________________________________________
Number of rehearsal/wardrobe days(s):
____ days(s) per service day
Number of hours for each rehearsal/wardrobe day:
____ hours per rehearsal/wardrobe day
g. Availability:
____ Performer must be reasonably available to perform services during each month during the specified Term
____ Performer must be available on the following specific dates (e.g., for annual meetings, trade shows, etc.):
_________________________
____ Other than as set forth above, the dates, times, and locations of all service days shall be determined by you in your sole discretion, subject to performer’s prior bona fide professional commitments
h. Publicity:
____ You will have the right to create a “behind-the-scenes” film of performer at any service day and distribute that film to the media for publicity purposes
____ You will have the right to shoot photos of the performer at any service day and distribute those photos to the media for publicity purposes
____ You will have the right to distribute press releases to the media with respect to performer’s services
____ Performer will participate in interviews with the media during service days
____ Other (specify) _________________________
3. Optional Services/Optional Advertising Materials: Each item in Section 2 can have optional availability above what is included in the minimum guarantee package. Options, and compensation, should be detailed for each item.
4. Term of the Agreement:
a. Test Period: Test Period of up to ____ months, commencing on [date of agreement] [first services by performer] [first public use of any materials produced containing the product of performer’s services]
b. Initial Term: Prior to expiration of Test Period, you will have the option to extend the agreement for an additional, consecutive period of [one year] [ ____ months]
c. Option Term(s): Prior to the expiration of the then-current Term of the agreement, you will have ____option(s) to extend the then-current Term of the agreement for an additional, consecutive period of [one year] [ ____ months]
5. Territory:
____ Worldwide
____ North America
____ United States, its territories, commonwealths, and possessions
____ With respect to Internet use (if Territory is not worldwide and if applicable), Territory will be defined as worldwide
____ With respect to in-flight (if Territory is not worldwide and if applicable), Territory will be defined as worldwide
____ Other (specify) _________________________
6. Permitted Media:
a. Television Commercials/Infomercials:
____ Network ____ Spot (attach market list)
____ Basic cable ____ Seasonal
____ Pay-per-view ____ Test or test market
____ Premium cable ____ Internet
____ Video on demand ____ Wireless devices
____ Non-broadcast/industrial uses
____ In-flight
____ In-theater
____ In-store
____ Arenas, stadiums, theme parks, and other outdoor
____ Kiosk
____ Educational
____ Trade shows
____ Other (specify) _________________________
b. Radio Commercials:
____ National
____ Network
____ Spot
____ Internet
____ Non-broadcast/industrial uses
____ In-flight
____ In-theater
____ In-store
____ Arenas, stadiums, theme parks, and other outdoor
____ Educational
____ Trade shows
____ Other (specify) _________________________
c. Print/Collateral Materials:
____ In accordance with Section 2(e) above
____ Internet
____ Industrial uses
____ In-flight
____ In-theater
____ Arenas, stadiums, theme parks, and other outdoor
____ Educational
____ Trade shows
____ Other (specify) _________________________
d. Additional Materials:
_____________________________________________
_____________________________________________
7. Guaranteed Compensation:
a. Guaranteed Compensation:
$________ for the Test Period, payable _________________________
$________ for the Initial Term, payable [upon exercise of the option for the Initial Term] [upon commencement of the Initial Term]
$________ for the first Option Term, payable [upon exercise of the option for the first Option Term] [upon commencement of the first Option Term]
$________ for the second Option Term, payable [upon exercise of the option for the second Option Term] [upon commencement of the second Option Term]
b. Guild Payments (if applicable): Fixed compensation will be applied as a credit against all applicable union and guild fees payable to performer at a rate of:
____ scale
____ scale plus ____%
____ double scale
(Section 7(b) generally only applies if client or agency is a signatory to applicable union or guild agreements.)
c. Products: The products or services to be supplied to performer:
__________________________________________________
__________________________________________________
8. Expenses:
____ Air travel ( ____ first class, _____ business class, or ____ coach)
____ Ground transportation ( ____ first class ____ exclusive)
____ Hotel accommodations
$_______ per diem for work/travel days
9. Exclusivity:
Product category: _________________________
Additional categories: _________________________
Role exclusivity: _________________________
Product usage: _________________________
10. Contingencies:
Any other contracts upon which this deal will be contingent (e.g., other talent, specific music, rights in a television program or film, etc.): _________________________
11. Additional Deal Terms:
__________________________________________________
__________________________________________________