United States:
Utilizing Social Media To Generate IP Value (Podcast)
06 May 2022
Williams Mullen
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Social media is a great frontier to build and expand brand
equity. Companies use it to create brand identities and even brand
"personalities." On the latest episode
of Trending Now - An IP Podcast,
Courtney Reigel and Ed White offer guidance and caution regarding
companies' use of social media in the modern era, including
protection, enforcement, policies and influencer agreements.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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