Mark L. Silow was featured in The Legal Intelligencer article, "Blogging Strategies for Small Law Firms" Full text can be found in the January 19, 2016, issue, but a synopsis is below.
When considering marketing tactics for law firms, having a blog can be an effective way of attracting potential business and displaying attorney's knowledge in targeted areas. Fox Rothschild's Mark Silow said that his firm specializes in niche blogs and the various subject matter generates an astounding amount of traffic and business.
According to Silow, clients are hiring experts—not law firms or generic lawyers.
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