A California federal district judge put an end to a suit brought against Apple under California's Unfair Competition Law (Business & Professions Code § 17200). The suit alleges that loot boxes in games are akin to illegal slot machines, which are prohibited by California law. Rather than suing the game publishers themselves, plaintiffs sued Apple for hosting games with loot boxes in the Apple App Store.
At issue is Brawl Stars, a game published by Supercell, a Finland-based publisher. According to the plaintiff Rebecca Taylor, her minor son downloaded Brawl Stars to his iPhone and iPad and made in-app purchases of loot boxes, which provide upgrades or cosmetics for use in the game. As the court decision admits, buying "a loot box is a gamble in the sense that the player does not know what it contains until it is opened."
The district court dismissed the case for two reasons. First, it found that plaintiffs did not have standing to sue under Section 17200, because plaintiffs merely purchased virtual currency—called "gems" in Brawl Stars—for use in the game. Plaintiffs undoubtedly received all the gems they purchased, and thus suffered no economic loss from their purchases. The fact that the plaintiffs' minor son chose to use the gems for loot boxes "was not a transaction with Apple," and thus plaintiffs' claims against Apple failed. Whether plaintiffs can cure their standing problem by suing Supercell instead remains to be seen.
The court also dismissed the suit on the merits, finding that the loot boxes in Brawl Stars were not gambling devices under California law. Nor was the court swayed by the plaintiffs' assertion that loot boxes are inherently harmful. Even if that were so, the court held, plaintiffs' remedy lies with the legislature, not with the courts. As the decision noted, legislatures in various jurisdictions have begun regulating loot boxes, but because neither Congress nor the state legislature has done so here, plaintiffs could not seek relief in court.
The dismissal order dismissed the case without leave to amend, and thus spells the end of the case against Apple.
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About Winston's Videogame, Gaming & Esports
Group
Recognizing that emerging industries require bespoke
lawyering, Mike Tomasulo and David Enzminger formed and lead
Winston's Videogame, Gaming & Esports Group to provide
comprehensive legal solutions to companies in these industries.
This multidisciplinary group includes more than 60 lawyers across
10 practices working seamlessly to assist companies in these
industries in all areas, including managing IP portfolios,
assisting esports companies to establish global sports leagues,
selling franchises, and developing proactive legal solutions for
issues that arise from league operations. We represent videogame
publishers in antitrust matters and represent both rights owners
and gaming companies in licensing issues for game content. In
addition, our team helps electronic game clients prepare for all
types of regulatory and public scrutiny issues, such as corporate
governance, data privacy, and harassment/discrimination claims that
are sure to come as the industry continues to grow in both size and
influence. Our offices in New York, Silicon Valley, Los Angeles,
Shanghai, and Hong Kong provide gaming clients with a global
platform for their complex and evolving legal needs.
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