The retail and e-commerce sector will continue its dynamic
transformation in 2024, as industry giants and startups alike
leverage cutting-edge technologies and innovative marketing
strategies. All the while, the Federal Trade Commission (FTC) and
state attorneys general are busy restocking the legal shelves with
new rules and regulations in efforts to ensure every transaction
and tactic meets the evolving fairness and transparency standards.
This means drilling down to apply existing laws and regulations
while also proposing new rules to crack down on specific practices.
These include use of "dark patterns," "junk
fees,"
sustainability claims, influencer marketing, consent in purchasing
flows, artificial intelligence (AI) and more.
Here are 10 key issues for retailers and e-commerce companies in 2024 to manage compliance and legal risk.
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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
