Date: 5 May 2022
Time: 2:00 PM UTC
Duration: 60 min
Language: English
Format: Online
This webinar is over - watch on demand here

Worldwide: Canadian Franchising in the Post-Covid World

Franchised businesses in Canada have undergone seismic shifts under the intense pressures of the COVID pandemic. This session examines the legal and business landscape, as Canadian franchising emerges "on the other side". We examine fundamental changes that appear to be here to stay, giving guidance aimed at managing unanticipated legal and operational risks, while identifying fresh opportunities.  

Topics covered will include: 
• Digital innovations - such as dark kitchens, virtual restaurants, alternative delivery platforms and the increased emphasis on online marketing in its many forms
• Supply chain disruptions - their downstream impacts and market responses
• Inflation and world events – impacts on suppliers, retailers, franchisors/franchisees and their relationships
• New industries and expected legal developments

The emphasis throughout will be on recommended strategies and best practices for effective change-management by franchisors, with practical do’s and don’ts from a legal perspective. 

Peter Viitre

Peter is a partner in the corporate and commercial department of Sotos LLP. Over his career spanning more than 20 years, Peter has advised clients in a wide range of industries including home services, retail chains, automotive, food and beverage, property services, shipping, gasoline, financial advisory and business services. Peter oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with a cross-border component. Peter is consistently ranked as a leader in the field of Franchise law by Chambers Canada, Best Lawyers in Canada, Who’s Who Legal and Canadian Legal LEXPERT Directory. Peter was named Franchise “Lawyer of the Year” by Best Lawyers in Canada (2015 and 2018). Peter has been listed as “Global Elite Thought Leader by Who’s Who Legal Global Guide: Franchise in 2021 and 2022.

Liisa Kaarid

Liisa is a partner in the corporate and commercial department of Sotos LLP. She is a seasoned lawyer, having practised commercial law for over 30 years. She has earned a strong reputation for her expertise in franchising, licensing and distribution law, especially in the grocery sector. Throughout her career, Liisa has worked closely with business leaders to deliver impactful, practical guidance in all phases of franchise development. From structuring new systems to implementing changes in evolving systems and navigating conflicts, Liisa has provided sound guidance to help her clients reach optimal results.

Jason Brisebois

Jason is a senior associate in the corporate and commercial department of Sotos LLP. He spent his initial years practicing law in the New York and Toronto offices of a top New York-based global law firm. At Sotos, Jason applies his experience as a New York state-qualified and practising lawyer and as an Ontario licensed lawyer to advise entrepreneurs and businesses on all matters involving cross-border franchising, licensing and distribution and related structuring. His practice focuses on the acquisition and sale of franchise systems, franchise system development and all aspects of starting and operating a franchise, including the preparation of franchise disclosure and related commercial agreements as well as the importing and exporting of franchise systems.

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