Craft distillers know the value of a good trademark. The name of a particular spirit, a logo, or a label design can be vitally important to a brand's identity (and a distiller's bottom line). They also know how complicated—and legally fraught—branding can be. For better or worse, trademark disputes involving alcohol beverage products are becoming increasingly common. The disputes that make it to court provide valuable insight that could prevent future legal headaches surrounding the selection, protection, and enforcement of alcohol beverage trademarks.
Originally published in Artisan Spirit: Fall 2018.
Distilling Lessons From Recent Trademark Cases
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.