Speakers: Monika R. Oyama, Koichiro Sato
Practices: Intellectual Property & Technology
When
April 22, 2021 10:00-11:00am JST
Location
Online Webinar
Brand protection is critical for businesses because you could lose all the investment that went into the creation and promotion of the brand if it is not properly protected. Japanese businesses should understand that the laws relating to brand protection are different in the U.S. from those in Japan. In this webinar, we will cover the key aspects of brand protection that all businesses should be aware about when doing business in the U.S.
- Registration - Should the U.S. subsidiary or the Japan parent register?
- Legal Protection of Brands
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- Use vs. Registration
- Trademark vs. Copyright
- Non-Trademark/Copyright Considerations
- Brand Basics - What is a Brand?
- Creating a Brand
- Proper Use of Brands
- Enforcement of Brands
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.