ARTICLE
1 November 2018

California Requires Advertisers Disclose Use Of Bots

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Bot or real person? – a question most online users probably don't ask themselves when interacting online or seeing how many followers a person has on a social media platform.
United States Media, Telecoms, IT, Entertainment
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Bot or real person? – a question most online users probably don’t ask themselves when interacting online or seeing how many followers a person has on a social media platform. Most likely, online users don’t know whether they are talking to a “bot,” especially if they think they are communicating on or browsing an interactive site. This lack of transparency may be due to the fact that there is currently no enacted law that relates to the disclosure of the use of automated bot accounts on social media. On Sept. 28, 2018, Governor Jerry Brown approved Senate Bill No. 1001, which will protect consumers and voters in California from being misled by these bots in certain circumstances.

For details, read our blog post here.

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