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16 September 2022

What The Heck Is GPC (Global Privacy Control), And Why Does The California Attorney General Care? (Video)

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Sheppard Mullin Richter & Hampton

Contributor

Sheppard Mullin is a full service Global 100 firm with over 1,000 attorneys in 16 offices located in the United States, Europe and Asia. Since 1927, companies have turned to Sheppard Mullin to handle corporate and technology matters, high stakes litigation and complex financial transactions. In the US, the firm’s clients include more than half of the Fortune 100.
There is only a 30 day window to cure if you receive a letter before an enforcement action is initiated.
United States Privacy
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09.15.2022

The California Attorney General has been issuing dozens, if not hundreds, of letters asserting violations of the CCPA's Do Not Sell requirement based on the failure to recognize signals from a new third-party plugin called GPC. There is only a 30 day window to cure if you receive a letter before an enforcement action is initiated. We will answer your questions about what GPC is, how to satisfy this demand (and do it within 30 days), and the consequences for not doing so.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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