Kelley Drye Ad Law Access Podcast · California Assembly Passes Voice Recognition Device Bill Headed to Senate(2021 #7)
The California Assembly recently passed AB-1262 updating an existing law to further limit the use of personal information collected through connected TVs and smart speaker devices. Specifically, the bill prohibits:
* Operating a voice recognition feature of a connected TV or
smart speaker without informing the consumer of the feature during
setup or installation;
* Using any recording or transcription collected through the
feature that qualifies as personal information for any advertising
purpose (unless deidentified);
* Sharing such recordings or transcriptions, unless deidentified,
with a third party without the consumer's affirmative written
consent; and
* Retaining such non-deidentified recordings or transcriptions
electronically without the consumer opting in to such retention
during installation or otherwise in the device settings.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
