On June 26th, the Institute for Advertising Ethics will be hosting a "Boardroom Ethics Briefing" entitled "Instigating a Race to the Top: Greenwash Prevention." The program, which will be conducted virtually, begins at 1:00 ET.
MediaPost Editor-in-Chief Joe Mandese will moderate a panel discussion about IAE's greenwashing prevention initiatives, co-regulation strategy and impact, and setting robust ethical standards. Panelists include:
- Christine Arena, Founder & CEO, Generous Films;
- Chris Degenaars, Global Social Engagement, Giant Group;
- Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group; and
- Jeffrey A. Greenbaum (me!), Managing Partner, Frankfurt Kurnit, and Chairman, Global Advertising Lawyers Alliance.
To register, click here.
I hope you'll join us for what should be an interesting program!
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