Companies embarking on joint ventures (JVs) have high hopes and expectations, focusing on the anticipated benefits such as access to new markets and distribution networks, increased capacity and ultimately growth. But some JVs learn the hard way that whilst risks and costs are often shared, potential failure should not be played down – Sainsbury's is a recent example.
The read the full article by Janice Wall and Kamalprit Lally, first published in Real Business on 21 July 2016, please click here.
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