Lowenstein partner Matt Savare represented Charles Tyrwhitt, a respected menswear brand with UK heritage and operations based in London and New York City, in drafting and negotiating a sponsorship agreement with the New York Yankees. The sponsorship will provide numerous benefits for New York Yankees fans and Charles Tyrwhitt customers alike, including special offers on the brand's full collection.
Both the company's formal and casual collections will be featured on platforms that connect with New York Yankees fans. This includes in-stadium signage, ads on WFAN Radio during team games, and fan e-mail communications providing fans with additional style insights and product promotions.
This sponsorship adds to Charles Tyrwhitt's existing portfolio of sports partnerships with such teams as England Rugby, New York Jets, and Fulham FC.
A member of the firm's Emerging Companies & Venture Capital and Technology & Media Transactions groups, Savare is Chair of Lowenstein's Commercial Contracts practice and Vice Chair of Lowenstein Crypto. A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, he counsels clients on copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.
In 2022, Savare represented Charles Tyrwhitt in a multiyear partnership with the New York Jets, spanning the New York Domestic Marketing Area (DMA) to the United Kingdom, marking the first time an NFL club and a clothing company teamed up with UK rights since the league launched its International Home Marketing Area (IHMA) initiative.
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