ARTICLE
23 November 2018

Dolce & Gabbana Is Under Fire For "Eating With Chopsticks" Videos

FK
Frankfurt Kurnit Klein & Selz
Contributor
Frankfurt Kurnit provides high quality legal services to clients in many industries and disciplines worldwide. With leading practices in entertainment, advertising, IP, technology, litigation, corporate, estate planning, charitable organizations, professional responsibility and other areas — Frankfurt Kurnit helps clients face challenging legal issues and meet their goals with efficient solutions.
After launching three "Eating With Chopsticks" videos that show a woman having trouble eating with chopsticks, fashion company Dolce & Gabbana is being criticized in social media...
United States Media, Telecoms, IT, Entertainment
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After launching three "Eating With Chopsticks" videos that show a woman having trouble eating with chopsticks, fashion company Dolce & Gabbana is being criticized in social media for being culturally insensitive.  The videos show a woman -- dressed in high fashion -- trying to each pizza, cannoli, and spaghetti with what the company calls "stick shaped cutlery."  The campaign was launched to promote an upcoming fashion show in Shanghai.  

According to Jing Daily, many social media posts have called the campaign "stereotypical, racist, and disrespectful."  The publication also reported that, in response to the outcry, Dolce & Gabbana deleted the videos from Chinese social media platform Weibo.  

When advertisers run campaigns across borders, it's not always the legal issues that get them into hot water.  Often, advertisers fail to take into account important cultural concerns that can significantly impact how the advertising and the company may be perceived.  

It's not just a cross-border issue however.  While the U.S. television networks have long had standards that prohibit marketers from relying on cultural stereotypes, advertisers are being increasingly called out when social media users feel that the company has missed the mark.  

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ARTICLE
23 November 2018

Dolce & Gabbana Is Under Fire For "Eating With Chopsticks" Videos

United States Media, Telecoms, IT, Entertainment
Contributor
Frankfurt Kurnit provides high quality legal services to clients in many industries and disciplines worldwide. With leading practices in entertainment, advertising, IP, technology, litigation, corporate, estate planning, charitable organizations, professional responsibility and other areas — Frankfurt Kurnit helps clients face challenging legal issues and meet their goals with efficient solutions.
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