HIRING ENDORSERS CHECKLIST

The following checklist contains a number of issues to consider in negotiating with potential spokespersons.

1. Products/Product Categories to be Advertised:

____________________________________________________________

____________________________________________________________

2. Services/Advertising Materials:  The services and advertising materials that are included in the guaranteed fee to be paid to performer during the specified Term.  

a. Personal Appearances:

Number of service day(s) for personal appearance(s):

____    day(s) per month
____    day(s) per Term

Number of hours of service for each personal appearance day:

____    hours per day
____    travel included
____    travel extra

Event(s):

____    Media appearances (e.g., television interviews)

­­­____    Social media (e.g., posts on Twitter, Facebook, Instagram)
____    Sales meetings
____    Annual meetings
____    Trade shows
____    Public events
____    Availability at
            ____    lunch
            ____    dinner
            ____    cocktail party

____    Presentation at
            ____    lunch
            ____    dinner
            ____    cocktail party

____    Other (specify) _________________________

b. Television Commercials:

Number of shoot day(s):

____    day(s) per Term

Number of hours of service for each shoot day:

____    hours per day
____    travel included
____    travel extra

Number/length(s) of television commercial(s) to be produced:

____    unlimited number of commercials of any length
____    60 second commercial(s) per Term (with lifts/versions   thereof)
____    30 second commercial(s) per Term (with lifts/versions   thereof)
____    15 second commercial(s) per Term (with lifts/versions   thereof)
____    other (specify) ________________________

Number of rehearsal/wardrobe day(s):

____    day(s) per shoot day

Number of hours for each rehearsal/wardrobe day:

____    hours per rehearsal/wardrobe day

c. Infomercials:

Number of shoot day(s):

____    day(s) per Term

Number of hours of service for each shoot day:

____    hours per day
____    travel included
____    travel extra

Number/length(s) of infomercial(s) to be produced:

____    60 minute infomercial(s) per Term (with lifts/versions     thereof)
____    30 minute infomercial(s) per Term (with lifts/versions     thereof)
____    15 minute infomercial(s) per Term (with lifts/versions     thereof)
____    other (specify) _________________________

Number of rehearsal/wardrobe day(s):

____    day(s) per shoot day

Number of hours for each rehearsal/wardrobe day:

____    hours per rehearsal/wardrobe day

d. Radio Commercials:

Number of recording session(s):

____    day(s) per Term

Number of hours of service for each recording session:

____    hours per day
____    travel included
____    travel extra

Number/length(s) of radio commercial(s) to be produced:

____    unlimited number of commercials of any length
____    60 second commercial(s) per Term (with lifts/versions   thereof)
____    30 second commercial(s) per Term (with lifts/versions   thereof)
____    15 second commercial(s) per Term (with lifts/versions   thereof)
____    other (specify) _________________________

                        Number of rehearsal day(s):

                        ____    day(s) per recording session

                        Number of hours for each rehearsal day:

                        ____    hours per day

e. Still Photographs:

Number of still photography session(s) to produce advertising and promotional materials:

____    session(s) per Term

Number of hours of service for each still photography session:

____    hours per day
____    travel included
____    travel extra

Materials to be produced:

____    Magazine                                  ____    Newspaper
____    Outdoor                                   ____    Transit
____    Packaging Materials                  ____    P.O.P.
____    Trade                                       ____    Posters
____    Hang Tags                                ____    Riser Cards
____    Package Inserts                        ____    Direct Mail
____    Dealer Manuals                        ____    Photoboards
____    Electronic Materials                  ____    Coupons
____    Web Pages                               ____    Annual Reports
____    Instruction Booklets                  ____    Company reports
____    Other (specify) _________________________

                        Number of wardrobe days(s):

                        ____    day(s) per session

                        Number of hours for each wardrobe day:

                        ____    hours per day

f. Additional Materials:

Number of service day(s):

____    days(s) per Term

Number of hours of service for each service day:

____    hours per day
____    travel included
____    travel extra

Description of services to be provided:

__________________________________________________

Materials to be produced (e.g., training films, sales videos, wireless phone greetings, television programs, internet programs, video games, etc.):

__________________________________________________

Number of rehearsal/wardrobe days(s):

____    days(s) per service day

Number of hours for each rehearsal/wardrobe day:

____    hours per rehearsal/wardrobe day

g. Availability:

____    Performer must be reasonably available to perform services       during each month during the specified Term

____    Performer must be available on the following specific dates        (e.g., for annual meetings, trade shows, etc.):

_________________________

____    Other than as set forth above, the dates, times, and locations of all service days shall be determined by you in your sole discretion, subject to performer’s prior bona fide professional commitments

h. Publicity:

____    You will have the right to create a “behind-the-scenes” film of performer at any service day and distribute that film to the media for publicity purposes

____    You will have the right to shoot photos of the performer at any service day and distribute those photos to the media for publicity purposes

____    You will have the right to distribute press releases to the media with respect to performer’s services

____    Performer will participate in interviews with the media during service days

____    Other (specify) _________________________

3. Optional Services/Optional Advertising Materials:  Each item in Section 2 can have optional availability above what is included in the minimum guarantee package.  Options, and compensation, should be detailed for each item.

4. Term of the Agreement:

a. Test Period:  Test Period of up to ____ months, commencing on [date of agreement] [first services by performer] [first public use of any materials produced containing the product of performer’s services]

b. Initial Term:  Prior to expiration of Test Period, you will have the option to extend the agreement for an additional, consecutive period of [one year] [ ____ months]

c. Option Term(s):  Prior to the expiration of the then-current Term of the agreement, you will have ____option(s) to extend the then-current Term of the agreement for an additional, consecutive period of [one year] [ ____ months]

5. Territory:

____    Worldwide

____    North America

____    United States, its territories, commonwealths, and possessions

____    With respect to Internet use (if Territory is not worldwide and if applicable), Territory will be defined as worldwide

____    With respect to in-flight (if Territory is not worldwide and if applicable), Territory will be defined as worldwide

____    Other (specify) _________________________





6. Permitted Media:

a. Television Commercials/Infomercials:

____    Network                      ____    Spot (attach market list)
____    Basic cable                   ____    Seasonal
____    Pay-per-view               ____    Test or test market
____    Premium cable  ____    Internet
____    Video on demand         ____    Wireless devices

____    Non-broadcast/industrial uses
____    In-flight
____    In-theater
____    In-store
____    Arenas, stadiums, theme parks, and other outdoor
____    Kiosk
____    Educational
____    Trade shows
____    Other (specify) _________________________

b. Radio Commercials:

____    National
____    Network
____    Spot
____    Internet
____    Non-broadcast/industrial uses
____    In-flight
____    In-theater
____    In-store
____    Arenas, stadiums, theme parks, and other outdoor
____    Educational
____    Trade shows
____    Other (specify) _________________________

c. Print/Collateral Materials:

____    In accordance with Section 2(e) above
____    Internet
____    Industrial uses
____    In-flight
____    In-theater
____    Arenas, stadiums, theme parks, and other outdoor
____    Educational
____    Trade shows
____    Other (specify) _________________________

d. Additional Materials:

_____________________________________________

_____________________________________________

7. Guaranteed Compensation:

a. Guaranteed Compensation:

$________ for the Test Period, payable _________________________

$________ for the Initial Term, payable [upon exercise of the option for the Initial Term] [upon commencement of the Initial Term]

$________ for the first Option Term, payable [upon exercise of the option for the first Option Term] [upon commencement of the first Option Term]

$________ for the second Option Term, payable [upon exercise of the option for the second Option Term] [upon commencement of the second Option Term]

b. Guild Payments (if applicable):  Fixed compensation will be applied as a credit against all applicable union and guild fees payable to performer at a rate of:

____    scale
____    scale plus ____%
____    double scale

(Section 7(b) generally only applies if client or agency is a signatory to applicable union or guild agreements.)

c. Products:  The products or services to be supplied to performer:

__________________________________________________

__________________________________________________

8. Expenses:

____    Air travel ( ____ first class, _____ business class, or ____ coach)
____    Ground transportation ( ____ first class ____ exclusive)
____    Hotel accommodations
$_______ per diem for work/travel days

9. Exclusivity:

Product category:                     _________________________

Additional categories:    _________________________

Role exclusivity:                        _________________________

Product usage:              _________________________

10. Contingencies:

Any other contracts upon which this deal will be contingent (e.g., other talent, specific music, rights in a television program or film, etc.): _________________________

11. Additional Deal Terms:

__________________________________________________

__________________________________________________