"Conversations That Matter" Series Recap and Related Insights: Holland & Knight Knows the FTC

Holland & Knight's Consumer Protection Defense and Compliance Team hosted a series of recent webinars highlighting business-critical issues that companies are facing under the Biden Administration, which has a renewed and intentional focus on consumer protection. The series featured real-time discussions with officials from the Federal Trade Commission (FTC) to explore steps that companies should consider to help navigate the consumer protection regulatory landscape.

In case you missed them, below are the recorded presentations from our "Conversations that Matter" Webinar Series.

Critical Outposts for Consumer Protection Investigations

Partner Anthony DiResta and Associate Brian Goodrich hosted Dama Brown, the former regional director of the FTC's Southwest Region. The panel discussed how FTC regional offices function and interact with headquarters in Washington, D.C., how to build positive relationships with FTC regional office staff, and policy and enforcement initiatives that may be on the FTC's horizon.
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Presented by Anthony DiResta and Brian Goodrich

The Regulatory Focus on Financial Practices

Partners Kwamina Williford and Da'Morus Cohen hosted Malini Mithal, head of the FTC's Division of Financial Practices for a discussion that included the workings of the FTC's Division of Financial Practices, what industries and business practices are currently of interest, risks presented by technology and social media, recent enforcement actions and policy initiatives by the FTC, and risk mitigation and compliance management.
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Presented by Kwamina Williford and Da'Morus Cohen

Privacy and Identity Protection

Partners Kwamina Williford and William Farley hosted Maneesha Mithal, an associate director in the FTC's Division of Privacy and Identity Protection. The panel discussed current key priorities, cooperation with other regulators such as state attorney generals, artificial intelligence and facial recognition, use of health data, location data and the First Amendment, and privacy and data security remedies.
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Presented by Kwamina Williford and William Farley

Social Media Advertising

Partners Anthony DiResta and Da'Morus Cohen met with Michael Ostheimer, a senior staff attorney in the FTC's Division of Advertising Practices. The panel covered an overview of the issues presented by social media advertising, FTC's treatment of social media advertising and how it may change, what all businesses should do before engaging in social media advertising and marketing, potential revisions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, and content moderation, fake news and online abuses.
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Presented by Anthony DiResta and Da'Morus Cohen

In addition, members of the Consumer Protection Defense and Compliance Team have authored and produced several related publications and podcasts.

Government Investigations: Insight from a Former Federal Trade Commission Director

This Holland & Knight alert, authored by Anthony DiResta, Brian Goodrich and Benjamin Genn, provides a number of key takeaways from that discussion, which includes best practice tips and "inside information" that can help companies navigate government investigations, enhance their regulatory compliance programs and minimize risk. As the FTC's jurisdiction applies to every industry that markets to consumers, these takeaways apply to every business in every single industry sector – from financial services firms to healthcare products to retailers.
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Embracing a Consumer-Centric Paradigm Shift in Data Privacy

Kwamina Williford and Brian Goodrich authored a Law360 article about the global awakening to the need for increased consumer control over consumer data and the implications for companies hiring and vetting potential employees. They discuss data privacy legislation at the state and federal levels giving consumers rights to control how companies use their data. Because both the law and the market are changing, the authors suggest that organizations engaging in consumer character reporting or identity authentication should prepare for the foreseeable changes in data privacy law by considering alternate, consumer-centric approaches in order to get ahead of the curve.
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Podcast: Insights from Our Interview with FTC Senior Lawyer Michael Ostheimer

In the first episode of the "Clearly Conspicuous" podcast series, Anthony DiResta and Da'Morus Cohen reflect on an interview they conducted with Michael Ostheimer, a senior lawyer at the FTC. In the interview, Mr. Ostheimer discussed a number of rules, regulations and guidance that apply to social media advertising and the role of the FTC in regulating and enforcing those rules and regulations. The panel highlights a couple of the key takeaways and practical tips from the interview that professionals in the space need to know about.
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Supreme Court Grapples with FTC's Authority to Pursue Restitution Under Section 13(b)

Anthony DiResta, Brian Goodrich and Benjamin Genn authored an article in The Banking Law Journal about whether Section 13(b) of the Federal Trade Commission Act implicitly authorizes the FTC to seek restitution. They discuss the oral arguments heard recently by the U.S. Supreme Court in AMG Capital Management, LLC v. Federal Trade Commission in which the Court grappled with the FTC's authority to obtain equitable monetary relief pursuant to the authority conferred by Section 13(b) of the FTC Act. The specific issue that the Court sought to resolve is whether Section 13(b), by authorizing only "injunctions," also implicitly authorizes the FTC to seek restitution.
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3 Areas of FTC Online Marketing Enforcement to Watch

Anthony DiResta, Da'Morus Cohen and Benjamin Genn authored a Law360 article highlighting FTC regulations to watch for in the online marketing space. While it's still too early to estimate the impact the Biden Administration will have on the FTC and its enforcement priorities, the authors emphasize that Acting Chair Rebecca Slaughter will likely focus significantly on e-commerce, and seek monetary penalties in almost all cases. They indicate that there will likely be an effort to uncover fake product review schemes, as well as a crackdown on the sale and use of fake indicators of social media influence. The FTC is also poised to increase its enforcement of "made in USA" claims, and investigate products that use an "organic" label.
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Advertising on Social Media Regulation: Comments from an FTC Official

This Holland & Knight alert, authored by Anthony DiResta, Da'Morus Cohen and Benjamin Genn, provides a number of key takeaways from the discussion with Michael Ostheimer, which includes best practice tips and "inside information" that can help companies enhance their regulatory compliance programs and minimize their risks associated with social media advertising and marketing.
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