Duane Morris partner Agatha Liu spoke with Personal Care Insights on potential risks, including personalization, appearance bias and regulatory compliance, as beauty companies integrate AI technologies.
What steps do you advise beauty companies to take to
reduce the legal risks that could arise from implementing AI?
Liu: Very generally, companies
should understand the technology they're adopting and
implementing and balance the benefits of the technology against
potential legal pitfalls. That means liaising with outside counsel
and privacy teams to obtain clarity and mitigate risks. [...]
Read the full interview on the Personal Care Insights website.
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